Innovation affects all sectors and changes markets quickly. We at Paper Eco are part of what is the most important trend in the world of packaging and pay attention to the environment and the sustainability of our planet.
1) Green packaging to reduce waste
To stop the throwaway culture, the new generations are getting closer and closer to the green world and several studies show how consumers are willing to pay more and react positively to the vision of recycled and ethical packaging. Here, even in packaging, a sustainable, recyclable or biodegradable pack is certainly the most relevant trend in the market in order not to waste resources or pollute the environment. Furthermore, the trend of the planet is towards a world without plastic and cardboard represents the first alternative in the world of packaging.
2) Personalization of packaging
Green packs will be increasingly requested by companies to meet the needs of consumers and make themselves unique. There will therefore be a growing demand for customized packs, with a clear and specific message for each individual brand. These packaging also become important in the case of a purchase on an e-commerce, as they create a surprise effect in the consumer, greater emotional involvement and create greater satisfaction in the purchase. One from Deloitte also estimates that 50% of Gen Z consumers want personalized products.
3) Technological packaging
The world of packaging will also undergo a technological evolution with the addition of increasingly avant-garde elements. At the moment we see on the market for example packaging with QR Code.
4) Packaging to tell a story
To create a deeper relationship with the consumer, storytelling is certainly one of the solutions. By combining storytelling and design, a combination is created that strengthens the communicative value of the brand, making it unique and special in the eyes of the public.
5) A hygienic design
The impact of Covid – 19 has brought considerable attention to the hygiene of everything that is touched on a daily basis. That’s why brands are working to offer tamper-proof packaging, simpler opening and closing mechanisms or antibacterial outer coatings.