In a current context full of unpleasant events, each of us (as an individual and as a company) has the task of approaching their planet with respect. Brand and ethics are two concepts that are associated, in stark contrast to that consumerist era that has developed over the last century. An ethical brand should not cause damage to the public good, but rather, help it to carry out benevolent actions.
What does it mean to be an ethical brand?
It means being a business company with non-business projects. It means having a production chain and an ethical mission. It means having a profile and a manifesto. It means selling material products that become the bearers of intangible values. It means communicating transparently to your consumers.
With regard to the concept of an ethical brand, the global sustainable development goals, listed by the United Nations to better define it, can be used. These are related to: abolition of child labor and protection of human rights, promotion of environmental responsibility and attention, increase in the development of environmentally friendly technologies, fight against corruption and discrimination.
An ethical brand is a brand that represents a company, whose products and services contribute to the well-being of society in a responsible and positive way, with moral actions and attentive to the environment and people.
We at Paper Eco have chosen, from the bottom of our hearts, an ethical path, based on some important values such as: Aesthetics, Innovation, Functionality, Sustainability, Responsibility. An ethical path that promotes eco-sustainable, quality and personalized products.
Contact us for more information on our approach and our products at the email: email@example.com