{"id":19968,"date":"2021-11-22T00:00:00","date_gmt":"2021-11-22T00:00:00","guid":{"rendered":"https:\/\/newsite.paper-eco.com\/come-fare-storytelling-con-il-packaging\/"},"modified":"2025-02-21T14:23:29","modified_gmt":"2025-02-21T14:23:29","slug":"come-fare-storytelling-con-il-packaging","status":"publish","type":"post","link":"https:\/\/paper-eco.com\/it\/come-fare-storytelling-con-il-packaging\/","title":{"rendered":"Come fare storytelling con il packaging"},"content":{"rendered":"<p>Sottoposti a mille stimoli quotidiani, conquistare l\u2019attenzione delle persone diventa una delle sfide pi\u00f9 complicate del 21esimo secolo. Se lo storytelling normalmente viene creato oralmente, ecco che il packaging diventa uno strumento utile per comunicare emozioni e pensieri.&nbsp;<\/p><ul class=\"wp-block-list\"><li><strong>Lusso ed evasione:<\/strong><\/li><\/ul><p>Un packaging unico con un design intenso pu\u00f2 creare anche quello status tipico delle persone che ricercano prodotti di lusso, esclusivi o anche eccessivi.<\/p><ul class=\"wp-block-list\"><li><strong>Felicit\u00e0:<\/strong><\/li><\/ul><p>Perch\u00e9 non mandare un messaggio ironico, che attiri l\u2019attenzione, sia in grado di sorprendere e creare una reazione positiva agli occhi del consumatore?<\/p><ul class=\"wp-block-list\"><li><strong>Persone:<\/strong><\/li><\/ul><p>In un mondo sempre pi\u00f9 tecnologico le persone ricercano sempre pi\u00f9 il contatto e la relazione umana. Perch\u00e9 non creare una relazione e lasciare un messaggio autentico e reale semplicemente con un packaging? Perch\u00e9 non integrare nel pack dei volti umani che raccontino in maniera unica l\u2019azienda?<\/p><ul class=\"wp-block-list\"><li><strong>Heritage:<\/strong><\/li><\/ul><p>La storia \u00e8 uno degli aspetti pi\u00f9 rilevanti nella comunicazione. Le persone amano ascoltare storie e amano ricordare momenti del passato. Inoltre, la storicit\u00e0 di un\u2019azienda \u00e8 sempre \u00e8 un valore aggiunto che eleva il brand e la sua reputazione davanti agli occhi del consumatore. Perch\u00e9 quindi non tornare indietro nel tempo e raccontare la propria storia con elementi storici in un packaging unico?<\/p><p><strong>English:<\/strong><\/p><p>Subjected to a thousand daily stimuli, winning people&#8217;s attention becomes one of the most complicated challenges of the 21st century. If storytelling is normally created orally, packaging becomes a useful tool for communicating emotions and thoughts.<\/p><p>&#8211;  Luxury and escapism:<\/p><p>A unique packaging with an intense design can also create that typical status of people looking for luxury, exclusive or even excessive products.<\/p><p>&#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Happiness:<\/p><p>Why not send an ironic message, which attracts attention, is able to surprise and create a positive reaction in the eyes of the consumer?<\/p><p>&#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; People:<\/p><p>In an increasingly technological world, people are increasingly seeking human contact and relationship. Why not create a relationship and leave an authentic and real message simply with packaging? Why not integrate human faces into the pack that describe the company in a unique way?<\/p><p>&#8211; Heritage:<\/p><p>History is one of the most relevant aspects in communication. People love to hear stories and they love to remember moments from the past. Furthermore, the historicity of a company is always an added value that elevates the brand and its reputation before the eyes of the consumer. So why not go back in time and tell your story with historical elements in a unique packaging?<\/p>","protected":false},"excerpt":{"rendered":"<p>Sottoposti a mille stimoli quotidiani, conquistare l\u2019attenzione delle persone diventa una delle sfide pi\u00f9 complicate del 21esimo secolo. Se lo storytelling normalmente viene creato oralmente, ecco che il packaging diventa uno strumento utile per comunicare emozioni e pensieri.&nbsp; Lusso ed evasione: Un packaging unico con un design intenso pu\u00f2 creare anche quello status tipico delle [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20086,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,25],"tags":[96,98],"class_list":["post-19968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-design","tag-packaging","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Come fare storytelling con il packaging - Paper Eco<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paper-eco.com\/it\/come-fare-storytelling-con-il-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come fare storytelling con il packaging - Paper Eco\" \/>\n<meta property=\"og:description\" content=\"Sottoposti a mille stimoli quotidiani, conquistare l\u2019attenzione delle persone diventa una delle sfide pi\u00f9 complicate del 21esimo secolo. 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