{"id":19969,"date":"2021-12-06T00:00:00","date_gmt":"2021-12-06T00:00:00","guid":{"rendered":"https:\/\/newsite.paper-eco.com\/5-trend-del-mondo-packaging-del-2022\/"},"modified":"2025-02-21T14:24:28","modified_gmt":"2025-02-21T14:24:28","slug":"5-trend-del-mondo-packaging-del-2022","status":"publish","type":"post","link":"https:\/\/paper-eco.com\/it\/5-trend-del-mondo-packaging-del-2022\/","title":{"rendered":"5 trend del mondo packaging del 2022"},"content":{"rendered":"

L\u2019innovazione riguarda tutti i settori e cambia velocemente i mercati. Noi di Paper Eco ci inseriamo in quella che \u00e8 la pi\u00f9 importante tendenza del mondo del packaging e poniamo attenzione all\u2019ambiente e alla sostenibilit\u00e0 del nostro pianeta.<\/p>

  1. Packaging green per ridurre lo spreco<\/strong><\/li><\/ol>

    Per fermare la cultura dell\u2019usa e getta, le nuove generazioni si stanno sempre pi\u00f9 avvicinando al mondo green e diversi studi dimostrano come i consumatori siano disposti a pagare di pi\u00f9 e reagiscano in modo positivo alla visione di un imballaggio riciclato ed etico. Ecco che anche nel packaging, un pack sostenibile, riciclabile o biodegradabile rappresenta sicuramente il trend pi\u00f9 rilevante del mercato per non sprecare risorse o inquinare l\u2019ambiente. Inoltre, la tendenza del pianeta \u00e8 quella verso un mondo senza plastica e il cartone rappresenta la prima alternativa nel mondo degli imballaggi.<\/p>

    • Personalizzazione dei packaging<\/strong><\/li><\/ul>

      I pack green saranno sempre pi\u00f9 richiesti dalle aziende per andare incontro alle esigenze dei consumatori e rendersi unici. Ci sar\u00e0 quindi una crescente richiesta di pack personalizzati, con un messaggio chiaro e specifico per ogni singolo brand. Questi packaging diventano importanti anche nel caso di acquisto su un\u2019e-commerce, in quanto creano un effetto sorpresa nel consumatore, un maggiore coinvolgimento emotivo e creano una maggiore soddisfazione nell\u2019acquisto. Uno della Deloitte stima inoltre che il 50% dei consumatori della Gen Z desidera dei prodotti personalizzati.<\/p>

      • Packaging tecnologici<\/strong><\/li><\/ul>

        Anche il mondo del packaging subir\u00e0 un\u2019evoluzione tecnologica con l\u2019aggiunta di elementi sempre pi\u00f9 all\u2019avanguardia. Al momento si vedono sul mercato ad esempio dei packaging con QR Code. <\/p>

        • Packaging per raccontare una storia<\/strong><\/li><\/ul>

          Per creare una relazione pi\u00f9 profonda con il consumatore, lo storytelling \u00e8 sicuramente una delle soluzioni. Mettendo insieme storytelling e design si crea una combinazione che rafforza il valore comunicativo del brand, rendendolo unico e speciale agli occhi del pubblico.<\/p>

          • Un design igienico<\/strong><\/li><\/ul>

            L\u2019impatto del Covid \u2013 19 ha portato una notevole attenzione all\u2019igiene di tutto ci\u00f2 che si tocca quotidianamente. Ecco perch\u00e9 i brand sono al lavoro per offrire degli imballaggi a prova di manomissione, meccanismi pi\u00f9 semplici di apertura e chiusura o rivestimenti esterni antibatterici.<\/p>

            English:<\/strong><\/p>

            Innovation affects all sectors and changes markets quickly. We at Paper Eco are part of what is the most important trend in the world of packaging and pay attention to the environment and the sustainability of our planet.<\/p>

            1) Green packaging to reduce waste
            To stop the throwaway culture, the new generations are getting closer and closer to the green world and several studies show how consumers are willing to pay more and react positively to the vision of recycled and ethical packaging. Here, even in packaging, a sustainable, recyclable or biodegradable pack is certainly the most relevant trend in the market in order not to waste resources or pollute the environment. Furthermore, the trend of the planet is towards a world without plastic and cardboard represents the first alternative in the world of packaging.<\/p>

            2) Personalization of packaging
            Green packs will be increasingly requested by companies to meet the needs of consumers and make themselves unique. There will therefore be a growing demand for customized packs, with a clear and specific message for each individual brand. These packaging also become important in the case of a purchase on an e-commerce, as they create a surprise effect in the consumer, greater emotional involvement and create greater satisfaction in the purchase. One from Deloitte also estimates that 50% of Gen Z consumers want personalized products.<\/p>

            3) Technological packaging
            The world of packaging will also undergo a technological evolution with the addition of increasingly avant-garde elements. At the moment we see on the market for example packaging with QR Code.<\/p>

            4) Packaging to tell a story
            To create a deeper relationship with the consumer, storytelling is certainly one of the solutions. By combining storytelling and design, a combination is created that strengthens the communicative value of the brand, making it unique and special in the eyes of the public.<\/p>

            5) A hygienic design
            The impact of Covid – 19 has brought considerable attention to the hygiene of everything that is touched on a daily basis. That’s why brands are working to offer tamper-proof packaging, simpler opening and closing mechanisms or antibacterial outer coatings.<\/p>","protected":false},"excerpt":{"rendered":"

            L\u2019innovazione riguarda tutti i settori e cambia velocemente i mercati. Noi di Paper Eco ci inseriamo in quella che \u00e8 la pi\u00f9 importante tendenza del mondo del packaging e poniamo attenzione all\u2019ambiente e alla sostenibilit\u00e0 del nostro pianeta. Packaging green per ridurre lo spreco Per fermare la cultura dell\u2019usa e getta, le nuove generazioni si […]<\/p>\n","protected":false},"author":2,"featured_media":20059,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,25],"tags":[84,86,92,96],"class_list":["post-19969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-design","tag-cartone","tag-ecosostenibilita","tag-imballaggi","tag-packaging"],"yoast_head":"\n5 trend del mondo packaging del 2022 - Paper Eco<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paper-eco.com\/it\/5-trend-del-mondo-packaging-del-2022\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 trend del mondo packaging del 2022 - Paper Eco\" \/>\n<meta property=\"og:description\" content=\"L\u2019innovazione riguarda tutti i settori e cambia velocemente i mercati. 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