Subjected to a thousand daily stimuli, winning people’s attention becomes one of the most complicated challenges of the 21st century. If storytelling is normally created orally, packaging becomes a useful tool for communicating emotions and thoughts.
– Luxury and escapism:
A unique packaging with an intense design can also create that typical status of people looking for luxury, exclusive or even excessive products.
– Happiness:
Why not send an ironic message, which attracts attention, is able to surprise and create a positive reaction in the eyes of the consumer?
– People:
In an increasingly technological world, people are increasingly seeking human contact and relationship. Why not create a relationship and leave an authentic and real message simply with packaging? Why not integrate human faces into the pack that describe the company in a unique way?
– Heritage:
History is one of the most relevant aspects in communication. People love to hear stories and they love to remember moments from the past. Furthermore, the historicity of a company is always an added value that elevates the brand and its reputation before the eyes of the consumer. So why not go back in time and tell your story with historical elements in a unique packaging?